Objective
The primary objective of this project was to conceptualize and develop an impactful and compelling advertisement for a charitable organization. The focus was on crafting a promotional piece that not only effectively communicated the mission and values of the charity but also resonated with the audience, inspiring engagement,
Process
I initiated the project by conducting research on various charity advertisements to glean insights into the messages they conveyed. Drawing inspiration from these examples, I deliberated on the choice of charity, ultimately selecting the cause of polar bears. As I refined my work, the resulting ad you see below began to take shape, aiming to effectively communicate a meaningful message for the chosen charity.
