Objective
The objective of this project was to design a local craft beer with unique artwork and style. Craft beer typically features diverse visual elements, setting it apart from conventional beers. Therefore, the overarching aim was to craft a design that would stand out amid the competition.
Process
I initiated the project by sketching diverse designs and iconic characters for the drink, exploring various possibilities without a fixed direction initially. As I transitioned to digital development, I bestowed a distinctive and signature appearance upon each design. For instance, the Joker represented the “Wild Berry” flavor, Batman embodied the essence of “Dark Cherry,” and the Flash epitomized the invigorating “Lemon Blast” flavor. In the end, I found great satisfaction in the overall outcome of my designs.
