Objective
The objective of this project was to design a local craft beer with unique artwork and style. Craft beer typically features diverse visual elements, setting it apart from conventional beers. Therefore, the overarching aim was to craft a design that would stand out amid the competition.
Process
I began by sketching a variety of logos and designs, with a focus on crafting visuals that would capture the attention and interest of potential customers who were likely to make a purchase. I eventually honed in on what I considered to be my strongest design. However, upon reflection, I believed I could improve it further. Therefore, I started anew, drawing inspiration from my initial design while infusing a distinctive comic book style. This addition created a unique thematic connection with the brand “Hero Beer.”
