Objective
The goal of this project was to establish an identity for a company, encompassing a distinctive visual style that would be consistently applied across various company materials, including business cards, envelopes, letterheads, and more.
Process
I initiated the process by sketching numerous logos for the company. During this phase, I conceived the name “xero” for the brand, reflecting a Y2K-styled streetwear concept. I endeavored to integrate diverse Y2K styles into the logo. Subsequently, I extended the design process to include the development of distinct letterheads, business cards, and envelopes, all featuring the company logo and a cohesive corporate theme, aiming for a signature look across all materials.
